"Microsoft (NASDAQ:MSFT) and Facebook unveiled a plan to improve the results of Microsoft's Bing search engine by tapping into peoples' social connections on Facebook, according to a Wall Street Journal report.
The companies said that the agreement is a big step on improving the personalization of search results for everything from movies to restaurants. The deal may also give Microsoft a way to distinguish its search engine from Google's.
""They really are the underdog here,"" Facebook CEO Mark Zuckerberg said. ""Because of that they're incentivized go all out and innovate.""
Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.
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