Effective Online Reputation Management Strategy - Reputation management was traditionally a branch of Public Relations that focuses in the molding the general view, impression, and opinion of an individual, body or group. One of the fundamental procedural requirements for effective Reputation Management is to supervise various mentions that are made about an individual, group or body on various online platforms and inquires that are entered into a web search engine. These two principal avenues are used to gain insight into the prevailing impression and general view of an individual or body or group. Consequently, a strategy would be developed to improve or tackle various impressions based on the expectations of the client.
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Maria Johnsen is a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities regarding projects related to data crime and tracing terrorists online.
Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses.
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