Ed interviews the founders of Graza, an olive oil startup, about their path to founding the company, the merits and challenges of their partnership, and how they think about money and success.
Timestamps:
00:00 - Ask Prof G: What makes a good co-founder?
00:47 - Intro: Andrew Benin and Allen Dushi of Graza
02:11 - When and why did you decide to start an olive oil company?
05:53 - What is olive oil fraud?
07:07 - What was the journey to launch?
11:32 - How do you direct the branding?
16:12 - What attracts your buyers?
19:04 - Greatest corporate apology of all time?
22:45 - What's the alternative to founder-first?
25:38 - Does having a family give you an advantage?
27:34 - How do you think about money?
29:03 - Have you taken money off the table?
33:05 - What does success look like to you?
40:33 - What advice would you give to your younger selves?
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