If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 Make vocal requests to your Amazon rep
4:36 Most common ways of reducing Amazon PPC budget
8:14 Can I reduce spending without losing sales?
12:00 Is “cannibalization” solvable?
19:30 How to make small bid changes
21:27 An evolution in strategy
24:15 Mike’s favorite strategy: SQPD
25:33 Why this is important & exciting

If you like what you hear, leave us a video review! We might share it on the show. [ Ссылка ]

🦡 Resources & Links

-- Where to find Brent Zahradnik of AMZPathfinder: [ Ссылка ]
-- How Do I Structure Amazon Campaign Names [ Ссылка ]
--unBoxed, NYC 2022: [ Ссылка ]
-- Why Amazon’s Search Query Performance Dashboard Is Awesome: [ Ссылка ]
-- How to Win Back Amazon Customers with Brand Analytics: [ Ссылка ]
-- How One Keyword Can Apply to Multiple Amazon Products: Cannibalization: [ Ссылка ]

🦡

Subscribe to our newsletter: [ Ссылка ]
Look through all our show notes: [ Ссылка ]
Book a call to discuss Amazon PPC strategy: [ Ссылка ]

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin

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