Learn how to reach your fundraising goal from Justin Massion, marketing director behind the successful crowdfunding campaign "Space Command" which raised $221K. Justin shares how the crowdfunding landscape has changed in this lesson, and check out his full course here: [ Ссылка ]

Full Course Outline:
Ep 1-0: How the Crowdfunding Landscape Has Changed (new)
Ep 1-1: Essentials: Why is design, credibility, and outreach essential?
Ep 1-2: Success: What works for successful Kickstarter campaigns?
Ep 1-3: Campaign Length: How long should my campaign be?
EP 1-4: What should be in my Kickstarter video?
Ep 1-5: How much should my goal be?
CHAPTER 2: DESIGNING YOUR CAMPAIGN
Ep 2-1: Story: How to tell the story of your project visually?
Ep 2-2: Design: How to effectively use video, story and rewards?
Ep 2-3: Rewards: What should my rewards be?
Ep 2-4: Credibility: How to establish credibility for your project?
Ep 2-5: Web Series: What's specific to a web series campaign?
CHAPTER 3: LAUNCHING YOUR CAMPAIGN
Ep 3-1: Outreach: How to effectively reach the audience for your project?
Ep 3-2: Launch: How should I run my campaign?
Ep 3-3: Collateral: What print, digital, and graphic assets are important?
Ep 3-4: Awareness: How can you build awareness that encourages pledging?
Ep 3-5: Messaging: What is the best way to message your pitch and how often?
BONUS:
What are some outside the box tips that work to get more people to know about and pledge your campaign?
Kickstarter Tips: Kickstarter for Business (new)
Kickstarter Tips: Kickstarter vs. Indie-Go-Go (new)
Kickstarter Tips: Creating Social Media Buzz (new)
What to Expect with Crowdfunding Campaigns (new)

"Today I'm going to tell you about how the landscape has changed. I think if you add these notes you'll get some great insights on how to run a Kickstarter campaign or how to run a Indiegogo campaign or other crowdfunding campaigns. First off, there's a lot more brand recognition of crowdfunding in the marketplace. My dad, my grandmother, knows what Kickstarter, or what Indiegogo is. So when you ask people to help you with your Kickstarter campaign or Indiegogo campaign, you don't have as much explaining to do. Another thing is more people have accounts registered on Kickstarter and Indiegogo. And somebody who has pledged before, may not have to fill out their credit card information again. So it's a faster process for them to get involved with your campaign, press the buy button, and check out. Another thing which I talk about more in the Indiegogo vs Kickstarter lesson is that Kickstarter and Indiegogo are on a more level playing field. Before Kickstarter had a bigger brand name, and now I think they're both pretty well known. So if you ask somebody about Kickstarter or Indigogo, most people know now what you're talking about. Celebrity involvement has become a major playor in the crowdfunding industry: the strengths are, that's bringing more press to the crowdfunding world, which means more people know what it is. On the other hand, it means you need to increase the level of quality of your work. Your work is going to be able to stand hand in hand with Zach Braff and Veronica Mars and James Franco. And of course with great digital equipment, you can. The competition has changed big time. There are a lot more projects on Kickstarter and Indiegogo, which means it's a lot harder for you to stand out, and a lot harder for you to get noticed. And there are certain things that you can do to really stand out. For one thing, it's really making sure that your idea is special. You need to make sure that your product is something that people "gotta have" - and if that happens, it could be one of those products that people just keeping buying and buying, and notice, just because they are shoppers. It's rare that happens, but it's really up to you to make it happen. So something like the 3-D Doodler pen where you can actually draw in space, that's something that people feel like they "gotta have" and people bought in on Kickstarter because they saw it was popular. But something that's just a "movie" or a "web series" that sounds like it's entertaining, but seems to be the same as everything else -- it really has to stand out, and it's really something that people "gotta have." Another thing is that everyone is now reaching out to press to get noticed. So journalists are getting hundreds if not thousands of crowdfunding campaigns, and when they do write about it, they're only going to write about the best of the best. So if your quality shows and you're able to make it special and leverage an audience better than everyone else, you're going to stand out and make a great campaign."

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