Making the choice to try CBD is step 1 in your new wellness journey. Step 2 is finding the right product. This gets tricky when it comes to CBD products, which sometimes have confusing ingredients and misleading labels.

We’re going to tell you how to read a CBD label so you make the best choice for you.

What do you usually find on a CBD label?

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When it comes to CBD, it’s a good idea to do some research on the manufacturing company. Just a quick look at their website will tell you what you need to know.

Things you should look for are details of their manufacturing processes and third-party lab tests for all products. It’s the only way you’ll know that the company is 100% honest about the potency and safety of their product. If they don’t provide those, find a brand that does!

The way that CBD content is presented varies with different products. Let’s break it down.

On CBD drops and vape oils, the label will probably list the amount of CBD in the entire bottle, as well as the net weight of the bottle.

If your bottle of drops or vape oil says 1000 mg and the net weight is 30ml, each ml contains 33mg of CBD.

By calculating the strength per ml, you can figure out how potent the product is.

For instance, Hempure offers 1000 mg vape oils in 2 sizes: 30ml and 10ml.

In the 30ml bottle, each ml contains 33 mg of CBD.
In the 10ml bottle, each ml contains 100 mg of CBD.

That’s how you know that the latter is the more concentrated formulation.

With CBD capsules and gummies, most companies list the amount of CBD per gummy or capsule. That being said, in some instances, they may list the amount of CBD in the entire bottle or package, and specify the number of gummies or capsules. In that case, just divide the CBD in the whole package by the number of pieces to find out how potent your product is. To know if the CBD product is marketing the entire amount of CBD in the package or the amount of CBD per capsule or gummy, take a look at the supplement label on the side. If the brand you’ve selected doesn’t have a supplement label, find a brand that does.

When it comes to CBD balms, the label will almost always tell you how much CBD is in the whole product. To figure out how the potency of two CBD balm products compare, divide the amount of CBD by the weight of the product.

For example, Hempure’s 750 mg balm in a 1 oz jar would be stronger than 1000 mg CBD balm in a 2 oz jar offered by another brand. The more potent the CBD balm, the less you have to use to feel the effect.

Once you’ve identified a trustworthy brand and figured out if the strength is what you want, the next thing you should look for is the THC content.

THC is the compound in cannabis that can get you high, which is why companies that conduct regular drug tests usually test for THC. A CBD label should always tell you how much THC is in the product. If there’s no THC, it should say that too!

Next, what kind of blend is it?

Every CBD label will tell you whether the product is full-spectrum, broad-spectrum or isolate CBD.

The label will probably also provide recommended storage instructions. Some products, such as softgels, may need to be kept in cooler environments than other ones.

Most CBD labels will give you a recommended dosage, but if you’re taking CBD for therapeutic purposes, make sure to have a conversation with your doctor about how much to take.

Full-spectrum and broad-spectrum CBD contains other phytocannabinoids, terpenes and flavonoids from the hemp plant. Research suggests that these compounds can increase the absorption of CBD by the body, also called the entourage effect.

CBD isolate refers to a product that has isolated the CBD molecule and contains no other compounds.


To recap, your CBD label will tell you:

Who the manufacturer is - so you can look them up.

The CBD content, which you can use to figure out how potent the product is.

The THC content, or lack of THC in the product.

What type of CBD it is: broad-spectrum or isolate.

CBD still isn’t regulated by the FDA, which means companies can pretty much say whatever they want to on the label. However, a company worth trusting will provide third-party lab tests to back up their data. It may take a few extra minutes on your part to do the research, but once you find a quality CBD product, it’ll be worth it!

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