Welcome to the next lesson in our 30-day Growth Marketing Course!
In this video, we will be discussing the growth marketing process and how it can be applied to any business. We will break down the process into specific steps including goal setting, research, ideation, execution, and measurement. Along the way, we will highlight the importance of having a North Star metric and OMTMs (One Metric That Matters) for each team, and we will introduce frameworks for research and ideation.

We will also dive into the concept of growth sprints, where experiments are run on a weekly basis and results are measured to determine whether to continue or pivot. We will explore the A3R3 funnel, which represents the stages of the funnel from awareness to referral and how goals can be assigned to each stage.

In addition, we will touch on the necessary skill set needed to become a growth marketer, which we will discuss in more detail in our next video. We will also highlight the importance of measuring data and pivoting if necessary, which may require going back to the research or ideation phase.

Overall, this video will provide you with a comprehensive understanding of the growth marketing process and how it can be used to drive success for your business. Whether you are a startup or a larger business, these strategies can help you achieve your growth goals.

Timestamps:
00:00 Introduction
00:30 Process of growth
03:23 Research
03:58 Ideation
04:15 Experimentation
06:46 Step-by- step process

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