An effective poster can grab attention of a moving audience with a message. It shares your scholarly work visually and facilitates conversations with your peers. In this workshop, we will talk about the general guidelines on how to create an effective poster. In addition, there will be a hands-on activity of creating a poster in PowerPoint.

00:00 Overview of the workshop
01:10 Why posters
01:32 How are posters judged
02:06 Posters are judged by content, design, and communication
04:02 How to create visually exciting design
04:27 Use succinct, large, and descriptive text
06:20 Have strong, supportive and high quality graphics
08:08 Leave enough white space to give “breathing room”
09:15 Apply proximity, alignment, repetition, and contrast (PARC), the four design principles
15:28 Summary of the presentation
16:40 Beginning of the hands-on part, creating the poster to the size you want to print out
20:50 Three steps of creating a poster
21:40 Add text to create a basic frame work
23:10 Use one font family and use San Serif font
24:00 Follow font size guideline
24:50 Decide the flow and layout of your poster
26:09 Add graphics to better explain your research work
26:39 How to differentiate a bitmap image from a vector image
29:38 How to tell if a bitmap image has enough pixels to have a good printout quality
32:48 Cropping an image, adding frame/border to an image
35:11 Removing background from an image (e.g., removing background from a water jar)
38:03 Creating shapes and objects in PowerPoint (e.g., creating a skateboard)
41:51 Inserting Excel charts to PowerPoint
46:27 Applying PARC the four design principles
46:50 Creating contrast using high contrast colors from your organization’s color palette
50:42 Borrowing high contrast color combinations from PowerPoint’s built-in theme colors
54:08 Applying repetition to create organization and unity
57:02 Alignment - using guides and grids to align objects
01:00:44 Proximity - group related items together to reduce clutter and create organization (e.g. leave 1” margin around all edges and enough margin space within text boxes)
01:05:51 Finished poster, proof reading, and saving as PDF for printing
01:06:35 On campus printing resources
01:07:14 Finished poster and takeaways

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