How to increase productivity in your sales team! Marc Wendling, Global VP SMB Sales @SnowflakeInc goes through what he labels the 4 Cs for pipeline generation: company, contact, communication and control and how these elements played a role in ramping productivity in Snowflake's sales team.

Ryan Reisert, Brand Ambassador @Cognism talks to Marc about his influence to yield - ramping consistently with high results.

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TIMESTAMPS
00:00 Intro
02:56 Where are you finding the most yield?
04:14 The 4 Cs process for pipeline generation

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#coldcalling
#sales
#b2bsales

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About Cognism
Cognism is the leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.

Cognism helps businesses connect and win their dream customers by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.

Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement platforms, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.

For more information on Cognism’s intuitive premium sales intelligence platform powered by world-leading data, compliance and targeting, please visit www.cognism.com.

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