*BOOK SUMMARY*
TITLE - The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
AUTHOR - Erik Du Plessis
DESCRIPTION:
📖 Discover the untapped power of the consumer mind in "The Branded Mind." Erik du Plessis draws on neuroscience and neuromarketing research to provide valuable insights for marketers and brand managers. Learn the secrets to consumer behavior and make informed brand-building strategies for success.
TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:11 Neuromarketing and the Brain
⌚ 02:23 Understanding the Power of Neuromarketing
⌚ 03:07 The Power of Repetition in Marketing
⌚ 04:09 The Power of Emotions
⌚ 05:07 Dopamine's effect on decision making
⌚ 05:38 The Power of Personality and Culture in Marketing
⌚ 06:43 The Science of Advertising
⌚ 07:51 The Future of Neuromarketing
⌚ 08:35 Final Recap
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