If you’ve opened Instagram this week, you’ve likely been flooded with photos of people’s pets. More so than usual, to be clear.
A strange sticker on Instagram stories has appeared, promising that for every photo of a pet shared a tree will be planted. The social media platform confirmed it was nothing to do with them, as literally millions of people joined in the game.
Though this looks like an ill-conceived viral trend, the truth is actually a lot more suspect than that. From the Florida-based organisation at the heart of this bizarre situation, to the reason we should always be suspicious of tree-planting promises - we’ve unpacked the full story for you here:
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