Watch this video if you want to understand the different types of pricing strategy a business can choose from.
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Choosing the right pricing strategy is so important and influential to a products success, but with so many to choose from, which strategy should a business choose? This video looks at a number of options available to a business. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful and generic across all study programmes of business.

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