So the whisky market in 2023 is a car crash - or is it? In this video, we are focusing again on the bottles that have had the biggest hit - and looking at why the market for whisky in 2023 has fallen.
0:00 Introduction
0:46 What Is Game Theory?
1:22 Game Theory In Whisky Investment
2:25 Zero Sum Gains In The Whisky Market
4:31 No-one Cares About Quality
4:57 Market Bubbles & Macallan Folios
5:38 Value Addition & The Effect On Pricing
6:58 The Speculative Bubble
7:47 Market Confidence
8:36 External Factors
9:22 Impact on Genuine Buyers
9:59 Why Distilleries Undervalue Their Own Products
10:46 NAS Buying Habits
10:58 Conclusion
______________________________
Website | www.marklittler.com
BUY WHISKY I www.shop.marklittler.com
Contact | whisky@marklittler.com
Cask Buying Guide | www.marklittler.com/whisky-cask-magazine-sign-up
Facebook | www.facebook.com/marklittlerantiques
Instagram | www.instagram.com/mark_littler_ltd
