CUPRA has started the production of their electric model Cupra Born in Zwickau in Germany. Car will be available from November!

It will also be shown to the public this week at Barcelona Automobile 2021, and stay tuned as I am attending the show and will film the detailed review of this car.

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The brand's new model begins the series production at Europe's largest electric vehicle plant in Zwickau, Germany
The CUPRA Born will increase the brand mix to 20% of the company's global sales and contribute to reducing CO² emissions
Griffiths: "Producing our first 100% electric model in Europe's largest electric vehicle factory will provide valuable learnings as we look to build electric vehicles in Martorell from 2025 onwards"
The CUPRA Born will be the star of Automobile Barcelona 2021, which starts this Thursday
It will be available on the market from November

CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company's Executive Committee members visited Europe's largest electric vehicle plant to mark the start of production of the new model. They were welcomed by Stefan Loth, Chairman of the Board of Management of Volkswagen Saxony and former head of the Martorell plant.

The production of the CUPRA Born marks the start of a new era for the brand, which at the 2021 Munich International Motor Show (IAA) announced an electric offensive with the ambition to becoming a fully electric brand by 2030.

The CUPRA Born will also be present at Automobile Barcelona 2021, which kicks off next Thursday 30th September and will mark the start of the model's international launch plan.

With the launch of this model, which will be on the market from November, a new distribution strategy for a different customer relationship with the agency model will be launched. In addition, customers will have the option to contract the CUPRA Born through a subscription model.

The Zwickau plant is the Volkswagen Group's first production plant for 100% electric vehicles and is considered the largest and most efficient electric factory in Europe. With a daily output of up to 1,400 vehicles, the German plant has an annual production capacity of around 330,000 electric cars. In addition to the CUPRA Born, four other models, the Volkswagen ID3, the Volkswagen ID4, the Audi Q4 e-tron and the Audi Q4 Sportback e-tron, are produced at the plant.

Source: Cupra

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