Unpopular opinion: Everybody saying search intent is about: informational / navigational / transactional / commercial….

is wrong.

The guides that say you can classify based on certain key words in the query….

also wrong.

Here’s why…

In this #100DaysofSEO episode on #searchintent, I chat about:

01:30 - Topical Keyword Research for SEO
02:00 - A brief history of search intent
04:36 - Why context matters so much for SEO content
05:08 - Why I learned from Breakthrough Advertising by Eugene Schwartz
05:51 - The multiple levels of search intent and how to use search intent to create SEO content

Read it on the blog - [ Ссылка ]

SEO Keyword Research (without paid tools): [ Ссылка ]

Link Building Interview with Joshua Hardwick (Ahrefs): [ Ссылка ]

Subscribe ➡️ [ Ссылка ]

View other #100DaysofSEO episodes ➡️ [ Ссылка ]

Join the One Ranking Away 30-Day SEO Challenge ➡️ [ Ссылка ]

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My favorite SEO hosting: [ Ссылка ]

Get high-end show notes for your YouTube videos or podcast: [ Ссылка ]

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What is User Intent?

The guides that claim they can be broken down into informational / navigational / transactional / commercial (INTC) miss the entire nuance of things within those differing levels. Here’s what I mean…

If a search query has “informational” (again, a bad term to use. I’ll give a better one shortly) intent, that’s great. But what do I write? Do I talk about my product or not? How to I keep the person reading? No amount of content gap analysis will get me there.
I haven’t read one guide that explains how to write for that user intent. Based on the intent:

What do people need to know to move forward?
What do they move forward to?
Both of these answers can be found in a single book…

What they’re missing is the cues from the copywriting industry, specifically from Breakthrough Advertising by Eugene Schwartz (first shared with my by Joel Klettke at [ Ссылка ]).

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