Digital Transformation and the Subscription Economy

The subscription economy is a critical component of digital transformation, as organizations shift from selling products to offering services. Tien Tzuo, CEO of Zuora, is widely recognized as one of the thought leaders in this area.

As Zuora's CEO, Tzuo has not only built one of the fastest growing SaaS companies, he's also evangelized the shift to subscription-based business models and the complex billing structures they inherit, coining the phrase Subscription Economy. In an effort to empower this new Subscription Economy, Tzuo has spent over six years working with the best companies in the world to build an award-winning platform powerful and flexible enough to fuel any subscription business.

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