From blank slate to showstopper, follow Toyota's elite design teams as they transform the legendary Land Cruiser into the radical ROX concept. Watch Calty Design Studio and Toyota R&D push boundaries, combining rugged utility with open-air freedom to create a game-changing adventure vehicle. This is the inside story of how an audacious idea became SEMA 2024's most talked-about reveal.

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This video follows Toyota's design teams as they transform the Land Cruiser into the radical ROX concept, a bold blend of rugged utility and open-air freedom.
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