A crisis is often a sudden and unexpected situation that gets worse by the day. Your response, (or lack of one), will either save you or dig a deeper hole. The good news is that preparation ahead of time will ensure your crisis communication is swift, clear, and mitigates the worst of the fallout. In this video, Fia shares the techniques to speak to the media with confidence and discusses crisis communication examples that provide key insights.
- Links to the crisis communication examples are below. -
Get one-on-one media coaching to be ready for any crisis: [ Ссылка ]
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The United Airlines Incident: [ Ссылка ]
United Airlines CEO Public Statement: [ Ссылка ]
United Airlines CEO Interview: [ Ссылка ]
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The JetBlue Incident: [ Ссылка ]
JetBlue CEO Public Apology: [ Ссылка ]
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The RobinHood Incident: [ Ссылка ]
RobinHood CEO Opening Statement to Congress: [ Ссылка ]
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