A CRM (Customer Relationship Management) system is designed to manage a company's interactions with current and potential customers, focusing on sales, customer service, and marketing automation. It helps track customer data, sales processes, and communication history to improve relationships and drive sales growth. A CMS (Content Management System), on the other hand, is used to create, manage, and modify digital content on websites. It streamlines content creation, editing, and publishing, often without requiring technical expertise.
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