Oftentimes, it’s the simple things that are the most powerful. My guest today, Allan Dib talks about how having a plan that gives you clarity can truly transform your business. In this episode, we get into a really great conversation about everything from the key principles behind Allan’s wildly successful book, The 1-Page Marketing Plan, to ways to gauge the success of a marketing initiative, to the Art of War.
We talk about the complexities--and also the basics--of understanding who your customer is, what your end game is, and what the actionable strategies are that can get you there. Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, and author. He has started, grown and successfully exited multiple businesses in various industries, one of which was named by Business Review Weekly as one of Australia’s fastest-growing companies.
As a highly sought after business coach, consultant, and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world. Allan is here today to talk about his #1 bestselling book, so stay tuned to discover everything you ever wanted to know about creating a rock-solid marketing plan (and may have paid way too much money in the past to try to find out)!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: [ Ссылка ]
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Stephan Spencer:
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