Creating a marketing plan can be overwhelming. One way to structure it is to follow the 3-act storytelling approach.
🚀 Act I: The Beginning:
It would be helpful to establish what you want to communicate up-front quickly.
🚀 Act II: The Middle
This part is the meat of your recommendations, and you start with the table of contents. The table of contents should be based on questions you want to address and interview feedback from your stakeholders.
🚀 Act III: The End
It's about reiterating key points and clarifying the next steps. Reinforce your key marketing directions.
Pam Didner shares examples and much more in this video.
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📍 Pam Didner is an Author, Speaker, Adjunct Professor, & Marketing Strategist with 20 years of corporate experience. She is a marketer through and through and here to help you improve and sharpen your marketing know-how and knowledge. To stay up to date on new videos, subscribe. :-)
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Please watch: "How to Craft a GTM Strategy for Managerial Approval (With Templates!)"
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