For people that know Beate Karlsson’s designs at AVAVAV, it’s not surprising to hear that the norm-breaking brand has expanded into digital fashion. AVAVAV’s internet-friendly designs have gone viral, not least its riveting four-fingered shoes, worn by megastars such as Doja Cat, Ezra Miller and Rick Owens.

For their first digital collection, Beate wanted to take a break from the norms of gravity that often limits the silhouette of physical clothing.

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