What is Search Engine Optimization (SEO), and how do search engines work? We explain the basics of SEO, how businesses can benefit from it, and how search engines work to identify relevant, helpful content for today’s searchers.
0:21 What is SEO?
0:37 Why Should Businesses Care about SEO?
1:36 Make Money Through SEO
3:05 How Do Search Engines Work?
4:05 Content Relevancy and Search Intent
5:10 How Does Google’s Search Algorithm Work?
6:15 High-quality Content is More Valuable to Search Engines
7:42 Ensure Your Website Provides an Excellent Mobile Experience
9:24 Getting Started with SEO
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Helpful SEO Resources and Information:
How Long Does SEO Take? - How Long Does SEO Take? An Honest Answer | FAQ Episode 2 - [ Ссылка ]
Google’s SEO Starter Guide - [ Ссылка ]
What Are The Benefits of SEO? -
[ Ссылка ]
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Video Summary:
First, Josiah and Harley cover 4 reasons every business should consider investing in SEO:
1. Free website traffic, achieved by optimizing websites and content for higher search rankings, results in increased organic traffic and exposure
2. Sustained website traffic growth over time (as opposed to the fluctuation with paid ads)
3. Reach a wider audience, connecting with potential customers as they actively search for your services, rather than convincing them to click an ad
4. Drive more conversions, effective SEO directly influences revenue generation, driving tangible, financial results for businesses
SEO also allows you to create revenue projections based on the website traffic you can generate by knowing your website’s conversion rate.
Next, we dive into how search engines like Google work, and how they determine what results to display and in what order.
Google’s web crawlers, also known as spiders, or bots, travel the Internet by crawling the hyperlinks which connect various pages and websites. The information is then cataloged in Google’s index for later recall.
Harley and Josiah then cover how Google determines both content relevancy and understands the intent behind a user’s search through its search algorithm and various ranking factors including:
- the search phrase used
- keyword relevance
- web page usability
- content quality
- the user’s location
- browser settings
- browser history
Moreover, Google aims to identify high-quality content from reputable sources. Google accomplishes this by assessing the credibility of a source, which is often supported by factors such as relevant experience and authoritative backlinks.
The last major SEO concept covered is the importance of ensuring mobile-friendliness for website users, including fast load times and responsive design for multiple device types.
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