Sometimes, you have to find the similarities to find the differences. Watch the learn about customer segmentation and why it’s important in marketing.
Customer segmentation is the process of categorizing customers into groups based on similarities, such as age, location, spending habits, and interests. The intention is to target specific, smaller groups with relevant messages in hopes of increasing customer engagement and driving more purchases.
Customer segmentation can be achieved through a variety of methods, models, and technologies. It ultimately maximizes profits and improves customer service.
Does your organization use customer segmentation? Tell us about it in the comments, and be sure to hit that like button.
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