#Brandstorm2022 #LorealBrandstorm2022 #ExpressYourself
NGALAM Team - L'Oreal Brandstorm Indonesia 2022
1. Aprillia Agustine
2. Bernika Lorantifola Yan Santoso
3. Daffa Byannata Uzlah
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The need for self-expression through hair color is growing nowadays. This can be seen from Holleewoodhair research data which shows that the need for hair dye service occupies the second position for the category of consumer expectations in hair service. And more, we understand that self-expression through hair color has richest expectations so that it is possible for one type of color to be desired by only one person.

Because of that, we want to be able to offer the perfect choice of hair color for all consumer's desires for their self-expression dreams. We offer a technology that will be divided into two interconnected parts. The first part is Custo, a tool that will print consumer's hair color desires as a result of product mixing. With this tool, consumers only need to refill three primary hair color tubes and one developer tube to produce the printed color that has been planned through the mixing process in the product. Through commands given by Custo Apps, the Custo Tool will automatically provide the right ratio for each primary color so that the hair colors that consumers want can be created.

The second part is Custo apps, an application that Using Artificial intelligence to help users get the experience of customizing their desired hair. This app will identify basic color ratios to form the consumer's preferred hair color, then send instructions to Custo Tool. As a plus point, Custo Apps will also provide suggestions for the level of bleaching so that consumers can achieve the color they want if consumers have correctly used their currently photo to customize hair color in that apps. With these things, what we want is to form a series of technological equipment that is the object of providing the most-multicolor hair dye using only the minimum possible materials, and remaining uniqe in hair industry service.

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