The digitisation of the customer experience, and its inherent implications for fraud and security breaches, is leading to organisations taking a fresh look at what they mean by ‘customer.’
Identity Resolution is a data management process that checks, validates and appends information across devices and digital footprints using a unique matching process to create a single, data-rich profile for a person or business. Identity Resolution is the key to knowing who your customers are in a way that is fuller and more holistic than previous approaches.
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