Google Life Events targeting allows advertisers to get in front of users while they are going through major milestones in their lives. While the options for Life Events targeting may be limited, those who can utilize this feature can hone in on a very specific audience. Advertisers can then craft creative to really speak to users while they are going through these milestones. This video will show you how you can use Google Life Events, where to find them in Google Ads, and two (hypothetical) examples of how you can make the creative sync with these milestones.

0:48 - Campaigns that can use Life Events
1:21 - Where to find Live Events in Google Ads
3:10 - Examples of how to use creative with Life Events

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#ppc #googleads #googlelifeevents
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