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If you are a working with B2C products you will need to pay attention to some facts that might not be similar in B2B products, these are the basics to get you started with B2C products. In this video I go through:

- The problem that you are solving might not be a problem but a need you create for your users
- User personas are the ones that the purchase decision
- Design is very important in B2C, regular consumers are very used to great user experiences
- Monetizing your B2C product might be difficult and you might need to find alternative ways of doing this, like advertising

Here are some of my favorite books (these are affiliate links, so I get a small commission if you purchase it through this link):
The Product Book, Product School: [ Ссылка ]
Inspired, Marty Cagan: [ Ссылка ]
The Lean Startup, Eric Ries: [ Ссылка ]

My name is Juan Rodriguez, I’m a product director at a tech company in Finland, my experience is in building both desktop and cloud solutions focused on B2B, I care a lot about product design identifying the right customer problems and finding the solutions that bring the biggest impact to the company.

My education is on electronics and automation and my early jobs were focused on machine vision and to some degree robotics, you can imagine I don’t like manual processes very much and love to automate as much as possible :) I moved to Finland in 2006 and started working as a software engineer, after a while I moved into product teams, with roles like application manager and product manager. Currently I am the product director driving product managers and helping them grow in their careers

#B2Cproducts #B2C #B2Cproductmanagement

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