Change is inevitable, but historically slow on a macro level as it relates to food. In the era of COVID-19, the speed and adoption of change has dramatically accelerated. This is being powered by social media, the direct interactions people are having with trusted friends and family, the use of technology, and mis-trust in government. Layer on emerging pragmatic needs, fear, political and social unrest, along with the underlying planned changes in lifestyle that existed prior to the pandemic and we have the perfect environment for rapid change.
Presented by Mattson Chairman and Chief Creative Officer Steve Gundrum on January 27, 2021.
