How does a small travel trade consultancy stand out in a tradeshow with over 400 exhibitors with much larger spaces and budgets? With live graphic recording at their tradeshow booth.

I had the pleasure of graphic recording the tradeshow booth for Festive Road, a travel trade consultancy at the GBTA Tradeshow in Chicago. I recorded highlights from the sessions at the event. The Festive Road team invited attendees to shared their insights with # SeeWhatWeSee. I scribed their insights on the booth, highlighted with a purple heart. They also gave out purple heart sunglasses to attendees. It was a way to stand out in a crowded tradeshow with much larger attendees and also played out well on social media.

свернуть