Why is it that some businesses can say a few words, and sales jump? Or that we give a thousand valid reasons to buy our product and then crickets?
In Josh Kaufman's "The Personal MBA", he teaches the core knowledge and concepts that a 150K MBA offers, but for $15. In Part 2, we dive into the business psychology that allows businesses to make more sales by tapping into WHY we purchase.
$$$ Chapters 6-8 $$$
6. Human Mind - We act more than think (Feelings over Facts)
7. Working With Yourself - Always think "Next Action" to move forward
8. Working With Others - Give a Commander's Intent to give a reason why for action.
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