This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.

Hey everyone! Let's dive right into the magic of Facebook's advertising world. If you think it's just about slapping some ads and hoping they stick, you're in for a surprise. It's way more intricate and fascinating.

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0:30 What is a Facebook ad?
1:34 Clear & compelling headlines
2:15 High-quality images & videos
3:02 Facebook Ad Copy
4:06 Use action-oriented language
4:43 Test different creatives
6:07 Only test with dynamic creatives
6:58 3:2:2 method
7:25 Only test to improve efficiency or reach
8:18 Using low-quality images & videos
8:24 Too many ads that appeal to the same person
8:56 Being too salesy
9:22 Unclear product or service
9:35 Not targeting the right audience
10:03 Recap
10:07 Ads do the targeting
10:32 Test with purpose
11:06 Only ever use dynamic creatives
11:54 Learn from me directly

Maximize Your Ad Spend: 5 Tips for Crafting Facebook Ads that Scale

Tip 1: The headline is the first thing users look at after the creative stopped their scroll
For successful ads, utilize clear, compelling headlines to provide context and drive engagement. It needs to give context to the creative that you've shown them and this should drive interest for engagement and result in a click with intent.

Tip 2: Your 1st Impression Matters
High-quality images and videos are key to making a strong first impression with your target consumer in your advertisements. You need to instill respect with your images and videos.

Tip 3: Say what needs to be said
Use ad copy to provide context and overcome objections, keeping it short and to the point to avoid losing the attention you've earned. You can also go very long form to tell a story and give context. I have often put in full reviews and links to other information.

Tip 4: Positioning is EVERYTHING
Adopt action-oriented language in your ad to directly address the needs and pain points of your target audience and communicate the value of your product or service.

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Tip 5: Ads Create Their Own Audiences, Scale with Variety
To optimize ad performance, test various creatives, keeping in mind that there is no perfect format. Success and scale comes from a blended approach that allows for a curated multi-touch journey.


Master Facebook Advertising: Discover the Top 3 Best Practices for Testing Your Ads

Best Practice #1: Never test with Post IDs
Always begin testing with dynamic creatives. Utilizing individual post IDs and comparing them to each other can lead to competition within the data set, diminishing the potential results. Instead, focus on implementing a dynamic creative approach, where each iteration is mutually beneficial.

Best Practice #2: Always use the 3:2:2 Method
This approach includes three different creatives, two sets of copy, and two headlines, all with the same underlying concept, in order to achieve a specific business objective. By reducing the number of iterations, this method allows for more actionable data for Facebook to utilize and provides greater insight into what elements are most effective.

Best Practice #3: Strategically Scale Efficiency or Reach
When using dynamic creatives with the 3:2:2 method, comparing the results against high-performing ads and a control ad set, targeting only broad audience. The goal of this testing is to either enhance the performance of existing ads, or to expand the reach of the ads by increasing the audience. It is important to note that any other testing objectives would be considered a waste of resources and can be detrimental to the success of the campaign.

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