At [ Ссылка ] BOE showcased its latest advancements in VR and AR technology, notably featuring their 4K micro OLED display module, the VR1. The display boasts a 1.35-inch screen with 4K resolution and a refresh rate of 90 Hz, delivering high-quality visuals with impressive clarity. Despite the device being powered off due to low battery during the presentation, its ultra-thin design and 100 G Ultra Body were highlighted, positioning it as a leading contender in the micro OLED display market.
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The representative emphasized the appeal of the VR1's 4K resolution to potential customers, positioning it as a top choice in the industry. Regarding brightness, the display boasts 1200 knits at 20% Duty Circle, ensuring vivid imagery even in well-lit environments. However, when asked about pricing and comparisons to other leading brands like Apple, Sony, Samsung, and LG, the representative remained tight-lipped, stating that BOE strives to offer competitive pricing but refraining from specific details.
In addition to the VR1, BOE presented other cutting-edge technologies, including a 0.5-inch RGB 77 display boasting over 4,000 PPI and optimized for outdoor visibility. The company aims to leverage RGB technology for future AR and VR applications, highlighting its potential to enhance image clarity and brightness compared to traditional displays.
BOE's commitment to pushing the boundaries of display technology was evident in their presentation of a 2,000 PPI display, currently the highest in the world, and a 15,000 PPI display focused on improving VR experiences. They emphasized their dedication to advancing CA (Color Filter on Array) technology to achieve higher PPI without sacrificing quality, positioning themselves as leaders in the VR display market.
While acknowledging the dominance of competitors like Apple, the representative expressed a desire for more affordable solutions in the market, hinting at BOE's commitment to providing high-quality products at competitive prices. They hinted at the potential for future AR glasses development, showcasing their interest in expanding their product lineup to cater to evolving consumer needs and preferences.
Overall, BOE's presence at Display Week 2024 underscored their dedication to innovation in VR and AR display technology, with a focus on high resolution, brightness, and affordability. Their ongoing research and development efforts signal their intent to remain at the forefront of the industry, offering cutting-edge solutions to consumers and businesses alike.
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