Have you seen Facebook ad performance fall since May 2021? You might need to improve Facebook event match quality score. The event match quality score indicates how effectively the system can match conversion events on your site to a Facebook or Instagram ad click.

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A score below 4/10 for upper-funnel events is cause for concern. If your score for deeper-funnel events is below 6/10 you need to act urgently!

Read the full article linked above and watch the video to understand the key information you need to send Meta to ensure your event match quality improves.

If you're unsure how to send this info to Facebook, you can contact us for a tech support consultation.

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