BANT is over 60 years. Originally created by IBM in the 1950's, it was the first-ever qualifying framework for B2B sales.


While the terms used (Budget, Authority, Need, and Timeline) are dated, the concept is still ideal for early B2B qualifying.


First, modernize the terms. Second, shift the order to match a more logical conversational flow.


Once those two areas are updated, BANT is ready for a modern B2B sales strategy.


Check out our in-depth B2B Qualifying overview for more insight into the 6 major qualifying Frameworks.


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