72SOLD compresses the typical home-selling process into a single weekend. The company's goal is to sell your home quickly after creating a buzz that drives up offer prices.
The service is technically the same as selling your home with a listing agent, but 72SOLD relies on its fast-paced marketing strategy to create a sense of urgency in buyers. The whole process — showing the home, negotiating, and accepting an offer — happens over a 72-hour period.
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