In this Video, we'll look at an overview of inbound and outbound marketing, as well as examples of how to implement each strategy and the benefits and drawbacks of each.

What is outbound marketing?

It is a scenario when a marketer takes his products or services and reaches out to the audience that can become buyers of that products. All of the efforts under outbound methodology are to trace the right audiences and then place your product in front of them. The concept of outbound marketing was more prominent in traditional methods of marketing.

What is inbound marketing?

The concept of inbound marketing encompasses all of the methods which attract the customer towards your product or service. The focus here is to make it easier for the customer to locate your product and become a valuable customer. It should be remembered that the core pillar of inbound marketing is the engaging and relevant content that changes as a buyer move forward in his or her buying journey.

Let's take an example so that you can get a better hold of these two different methodologies.

Suppose, you have just started a venture into the restaurant business. You want to promote your restaurant. Under outbound marketing placing ads on billboards, giving ads copy in newspapers, and distributing pamphlets are the techniques that you can utilize.

However under inbound marketing what usually you can do. You can optimize your restaurant website for keywords and drive people to your website. You can even use paid ads and the right audience will come to you.

It seems that both of the things would work for the restaurant business. But this is not the case, because you can trace the working and results of inbound marketing campaigns precisely with the help of analytic tools. You can locate where there is a gap between expectations and actual results.

It is hard to believe that inbound marketing can help you in a significant way until we have a look at some of the facts and statistics. So here are the top 5 facts that I believe would definitely compel you to give a thought to inbound marketing as your next strategic move.

Inbound marketing leads cost less than 61% than lead generated through outbound advertising

Properly executed inbound marketing gives 10 times more results than traditional marketing

You can generate consistent or better results if you regularly keep tabs on analytic tools.

Blog is one of the most popular methods of inbound marketing and companies which properly execute blog strategy generate 120% more leads than companies dependent on outbound methods.

SEO is the most preferable mode of inbound marketing that works as an asset and gives results for an extended period of time.


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