Learn the meaning behind what brand equity is so you can demonstrate to partners and clients, the value of a brand.

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In this video, you’re going to learn exactly what brand equity is and how you can leverage this model to grow your brand and demonstrate your branding expertise.

First, you’re gonna learn how marketing gets you sales but it doesn’t build you an asset that investors look to for value in your business in the way that brand equity does.

Next, you’ll discover how the willingness or a customer to choose your brand or to pay a premium for it can be quantified into an asset that increases the overall value of your business and brand.

Finally, I’ll show you how leveraging this business term will raise your profile as an expert and earn trust from your prospective clients that you can help their business (and brand equity) to grow.

0:00 What Is Brand Equity? (And Why You Should Grow It)
1:06 Let's Look At This From Another Perspective
2:18 How Does This Affect Brand Building?
3:03 Talking Brand Equity With Clients

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