PURCHASE ON GOOGLE PLAY BOOKS ►► [ Ссылка ]

HBR's 10 Must Reads on Strategic Marketing
Authored by Fred Reichheld, Harvard Business Review, Philip Kotler, Clayton M. Christensen, Theodore Levitt
Narrated by Susan Larkin, Bernard Setaro Clark

0:00 Intro
0:03 Rethinking Marketing
28:14 Branding in the Digital Age
41:22 Outro

#fredreichheld #hbrs10mustreadsonstrategicmarketing

—
GOOGLE PLAY BOOKS

Find your next great read with Google Play Books.

Google Play Books is a global digital bookstore offering ebooks, audiobooks, comics, and manga. Discover book recommendations personalized just for you.

Get the iOS app: [ Ссылка ]
Get the Android app: [ Ссылка ]

—
BOOK DESCRIPTION

Stop pushing products—and start cultivating relationships with the right customers.



If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.



Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

—
ABOUT THE AUTHOR

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content, Harvard Business Review provides professionals with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Philip Kotler is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg Graduate School of Management, and one of the world's leading authorities on marketing. His books have been translated into twenty-five languages.

—
AUDIOBOOK DETAILS

Purchase on Google Play Books ►► [ Ссылка ]
Language: English
Publisher: Gildan Media
Published on: November 15, 2022
ISBN: 9781663723260
Duration: 6 hr, 48 min
Genres: Business & Economics / Marketing / General

свернуть