Featured Session at the 21st Digital Dealer Conference & Exposition: "The Tipping Point is Here: The Evolution of Automotive Digital Marketing" - Brian Lenihan

While the auto industry has been talking about data driven marketing for years, the time has finally come: key blockers to data driven marketing are able to be overcome in tangible ways, and it is finally possible to connect your digital advertising campaigns to vehicles sold. Join the panel to learn how agencies, DMPs, and media platforms are joining forces to give you the power to measure the effectiveness of your digital campaigns like never before and optimize your spends to drive sales.

Driven by the ability to accurately target in-market buyers, track your leads, and spend your advertising budget more effectively, advertising dollars are moving more and more onto digital platforms every year, particularly mobile. Groundbreaking technology is the backbone of this movement. Find out from the major players themselves how it works, and what the future will hold.

Don't miss this session and hundreds more at the 21st Digital Dealer Conference and Exposition, August 8-10, 2016 at MGM Grand, Las Vegas, NV.

Visit digitaldealer.com/conference to learn more!

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