Don’t be boring planning corporate events. Here are 5 ideas to jazz up your corporate events in 2018 and really make an impression with your guests.

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Full video transcript: [ Ссылка ]

I’m Julius Solaris, editor of EventMB. This video today is brought to you by Evenium, technology for corporate meetings: [ Ссылка ]

I hear your struggle. I know how demanding your audience can be and how tough it is to find new ideas all the time. We came to the rescue with 5 cool and simple ideas you can use at your next corporate event to really make an impression.

1. Food
Using F&B as a vehicle for branding in corporate events is the hot trend of 2018. Try having bartenders that create custom cocktails for your attendees, designed for each guest, they share a little bit about themselves and the bartender comes up with a mix to reflect their personality. A refreshing way to engage with a brand.

Alcohol lollipops are a fun way of driving brand awareness and being playful while catering to an adult audience, a great combination for a corporate event environment.

2. Visual Collaboration
The second idea I have for you is actually provided by the very sponsor of this video, Evenium, and it’s called Visual Collaboration, it’s a tool that I particularly like and enjoy because it’s very engaging for the audience. If you work with C level suite attendees in particular, you want to have technology tools that enable collaboration, especially around team building activities, small executive meetings, you probably want to encourage brainstorming in the room and using technology can really help to streamline that process, without relying on whiteboards. Tech can be extremely effective to gather input from everyone and have a moderator that pulls it all together and presents the results.

3. Meeting Design
Mix up your room layout and furniture to avoid the usual classroom type of environment that really kills interest even before people enter the room. Experimenting can be incredibly important to keep attention and focus. We have a whole report on meeting design that is free to download on EventMB: [ Ссылка ]

4. Clever Branding
Number 4 is about clever branding, placing branding where you don’t expect it. One that I particularly love is the use of the logo or messaging on the staircase leading to the main conference room. A perfect photo opportunity for the guests, it makes a visual impact. If you have the capacity, work with your sponsors or internal stakeholders to create specific areas within the event, such as lounges and areas dedicated to different activities. Don’t just stick to the expected. Create the work area, the relax area, the meditation area… play with meeting design and be clever working with sponsors.

5. Graphic Recording
If you have association style meetings, with content that is super technical, but still you need to engage your attendees, another idea for you is graphic recording. Having an artist on site recording what is happening, e.g. using cartoons, to really summarize what your speakers are saying, what the sessions are about, is a great way to visually summarize what is being discussed. Not everybody learns in the same way and it can be powerful. I’ve seen it at very high end corporate meetings, always loved by attendees. The perfect picture opportunity too in an era of social media. A fantastic way to make an impact in 2018.

I hope you enjoyed these 5 ideas to jazz up your corporate events in 2018. Give us a like, or subscribe, we have more awesome content coming your way to make your events successful.

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