According to Google, 69% of consumers say they are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity. By investing in diverse creators, whether it's through inclusion lists or utilising diverse creators in your advertising, you’re ultimately investing in your brands future by making your media and content just as diverse as the world we live in.

Brands and advertisers have the opportunity to break stereotypes and shift global perspectives when it comes to diverse communities. It's only right that brands take initiative, review their blocklists, and partners that reflect their core values to meet brand safety and suitability needs.

In this session we’ll be tackling topics including:
What proactive strategies are brands/agencies/industry bodies using to ensure more diversity and inclusion in advertising practices?
How have these strategies been embraced and applied?
What success stories and learnings are we seeing?

Captured at MAD//Fest London 2022 on 5th July on the Creativity + Experience Stage.

Speakers:
Juliet McCutcheon, Sales Director, Channel Factory
Vanessa Vidad, CRM & Systems Manager/Inclusion Co-Lead, ISBA
Will McMahon, Head of AdTech, Spark Foundry
Kara McClure, SEO Account Director, Mindshare

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