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Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
00:00 Stephen VanDenHoogen - Adobe Marketo Engage - Public
00:00 Introduction
00:04 Describe how you use Adobe in your organization?
00:34 Please describe things that Adobe does particularly well.
01:04 Please describe detailed examples of areas where Adobe has room for improvement?
02:03 On a scale of 1-10, how likely are you to recommend Adobe if asked by a colleague?
02:10 Please describe some specific scenarios where Adobe is well-suited and situations where it is less appropriate?
03:16 What positive or negative effect has this had on your overall business objectives, like ROI?
03:51 What products like this have you used or evaluated?
04:04 How does this stack up in comparison?
04:18 What is your list size?
04:28 Does this deliver good value for the price?
04:57 Are you happy with its feature set?
05:00 Did it live up to sales and marketing promises?
05:10 Did implementation go as expected?
05:39 Would you buy this again?
