Video is one of the best ways you can market your business, your personal brand or your creative practice. The world is moving to video - Facebook, Instagram, Twitter, LinkedIn are all now leveraging video heavily to grow the impact of their platforms and you need to take advantage of that fact. In this video I discuss 7 ways that you can use video to your advantage to succeed in the competitive marketplace today.
This video is targeted to my audience of entrepreneurs and creative professionals but is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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MENTIONED IN THIS VIDEO:
Bitly: [ Ссылка ]
Tiny URL: [ Ссылка ]
MY WEBSITE:
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JOIN THE BRAND•MUSE NEWSLETTER:
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FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
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FOLLOW ME ON TWITTER:
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SUBSCRIBE TO MY YOUTUBE CHANNEL:
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FOLLOW ME ON PINTEREST:
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LIKE ME ON FACEBOOK:
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GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Change By Design”, Tim Brown [ Ссылка ]
"Imagine: How Creativity Works", Jonah Lehrer [ Ссылка ]
“Free Agent Nation” by Daniel Pink [ Ссылка ]
“Orbiting the Giant Hairball” by Gordon MacKenzie [ Ссылка ]
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll [ Ссылка ]
The 22 Immutable Laws of Branding, Al Ries + Laura Ries [ Ссылка ]
“Change By Design”, by Tim Brown [ Ссылка ]
"How To" by Michael Beirut [ Ссылка ]
“The Brand Gap” by Marty Neumeier [ Ссылка ]
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker [ Ссылка ]
“The Art of Innovation” by Tom Kelley [ Ссылка ]
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson [ Ссылка ]
“Art + Design” by Rex Ray [ Ссылка ]
“Crush It” by Gary Vayerchuk [ Ссылка ]
“Expert Secrets” by Russel Brunson [ Ссылка ]
“Shift Ahead” by Allen Adamson + Joel Steckel - [ Ссылка ]
“See You at the Top” by Zig Ziglar [ Ссылка ]
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi [ Ссылка ]
“Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon [ Ссылка ]
MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera: [ Ссылка ]
Canon EOS 80D 18-55mm kit lens: [ Ссылка ]
Canon EOS 80D Yongnuo 35mm lens: [ Ссылка ]
RODE NT2000 Condenser Mic: [ Ссылка ]
ART Tube MP: Tube Mic PreAmp: [ Ссылка ]
Rode Mic Boom: [ Ссылка ]
Mackie HR824 Studio Monitors: [ Ссылка ]
Sony MDR 7506 Headphones: [ Ссылка ]
Screenflow 6.2: video editing software: [ Ссылка ]
LimoStudio Softbox Lights (x2): [ Ссылка ]
Neewer 2 Packs Dimmable Bi-color 480 LED Video Light [ Ссылка ]
Logitech HD Pro Webcam C920: [ Ссылка ]
Rode smartLav+ Lavalier Microphone: [ Ссылка ]
OWC ThunderBay 4 0GB 4-Bay HD Enclosure: [ Ссылка ]
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): [ Ссылка ]
HP 27er 27-in IPS LED Backlit Monitor [ Ссылка ]
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse [ Ссылка ]
Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black [ Ссылка ]
Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc [ Ссылка ]
TubeBuddy: [ Ссылка ]
Adobe Creative Suite (2017 CC)
Apple Logic Pro X
Native Instruments Komplete Audio 6: USB Audio Interface
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