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An engagement campaign on Twitter Ads is a type of campaign that allows you to promote your Tweets to a wider audience and encourage people to interact with them. This can include liking, retweeting, replying to, or clicking on your Tweets.
Engagement campaigns are a great way to:
Increase brand awareness
Generate leads
Drive traffic to your website
Promote your products or services
Connect with your target audience
To create an engagement campaign, you'll need to:
Choose your campaign objective. The engagement objective is the best option for campaigns that want to encourage people to interact with your Tweets.
Set your budget and bidding strategy. You can choose to set a daily budget or a total budget for your campaign. You can also choose to use automatic bidding or manual bidding.
Target your audience. You can target your campaign to specific demographics, interests, and behaviors. You can also target people who have already engaged with your brand on Twitter.
Create your ad creative. Your ad creative should be engaging and visually appealing. It should also be relevant to your target audience.
Launch your campaign. Once you've created your campaign, you can launch it and start promoting your Tweets to your target audience.
Here are some tips for creating a successful engagement campaign on Twitter Ads:
Use eye-catching visuals. People are more likely to engage with Tweets that have visually appealing images or videos.
Write clear and concise copy. Your copy should be easy to read and understand. It should also be relevant to your target audience.
Use hashtags. Hashtags are a great way to reach a wider audience and encourage people to engage with your Tweets.
Promote your campaign on other channels. Don't just promote your engagement campaign on Twitter. Promote it on your website, in your email newsletter, and on social media.
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