This video is perfect for anyone in the construction or trade industry. I go over how to setup Facebook Ads for Construction Companies, Contractors & Home Builders. Facebook Ads are a super cheap and easy way to start generating more leads for your business online.
There are several reasons why Facebook Ads are super effective for generating new leads.
The first is the targeting options available in Facebook Ads Manager. You can create custom audiences in the Ads Manager. This allows you to target characteristics like, age, location, gender, demographics, behaviours and interests. This means we can choose to show your ad to people who are most likely interested in your services.
In this example, we targeted 30+ year olds, both genders, who lived in Adelaide and were interested in Home Construction (we were setting up an Ad for a home construction business). Facebook then told us, that we had a potential audience size of 52 000 people who we can show our ad to.
The second reason Facebook Ads are so powerful is that you can create a highly customisable ad. Facebook gives you several options for manipulating the text, and the imagery so that you can build an attention grabbing ad.
I didn't touch on this enough in the video, but it's really important your ad is attention grabbing because everyone scrolls through their Facebook and Instagram feed really fast.
If you're looking for more strategies to generate leads for your construction company, I filmed a video which covers 4 techniques!
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What makes a great Facebook Ad?
Facebook lets you make all sorts of ads, from videos to still images. This can be a problem sometimes, because it gives people too many options.
In my opinion, the secret to a great Facebook Ad is.
Keep it simple.
Let me explain this in more depth.
3 tips for a great Facebook Ad.
1) Make sure your opening sentence, identifies and qualifies your target audience. In this example, for a home construction company. We could use the opening sentence “Are you thinking about building your own home?”.
2) Don’t overload your ad with too much information. Facebook isn’t the place where people consume in-depth information. You want to send people to your website, where you can give them in-depth information.
3) Make sure the image or video you use, is attention grabbing, without being ridiculous. No one will see your advertisement if you use a boring image. But no one will take you seriously if you use a ridiculous image.
Let's jump straight into it. Here's how to create Facebook Ads for Construction Companies, Contractors & Home Builders.
While you are running ads on Facebook, you will want to set up automatic analytic reports. These can be automatically emailed to you, to keep you informed with how your ad is performing. I filmed a tutorial for how to setup automatic Facebook Ads reports.
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If you enjoyed the video, please consider subscribing or liking the video.
If you need help with digital marketing, reach out to me at IPM Media.
www.ipmmedia.net
Cheers,
Luke.
The tools I use daily to make these videos...
Microphone Kit with Arm & Mount
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Ring Light with Stand
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Zoom H1n Audio Recorder
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Do you want to learn more about me?
I grew up in the remote north-west corner of Australia 🇦🇺 known as the Kimberley. It's approximately the size of California, but with a population of about 90,000 people. It was a beautiful & rugged place to grow up.
I started my journey in marketing back in the Kimberley, where I dabbled in videography. Before I knew it, I was filming weddings & commercials for local businesses. As much as I loved videography, I didn't like the pressure of filming for clients 🎥
A few years later, I moved to Adelaide (South Australia) and decided to learn digital marketing 📲. From there it's been a rollercoaster, my business has snowballed as I built up my skills & got better at my work.
Now, I find myself focusing on digital marketing, education & being active outdoors. Follow along for the journey 🌎
For more tutorials & blogs checkout my blog 🖥
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Chat & connect with me on LinkedIn 🙋🏼♂️
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P.S.
I'm always creating new Youtube content, leave a comment below with any topics you want me to cover.
