So your product is now launched and it's out for customers to try. You know it’s awesome, but do you know whether they know?
How do you ensure your potential buyers understand the value you’re providing; do they care?
Often we hear about go-to market strategy—but before all that, what should you do to ensure your target customers know your secret sauce?
Here’s someone, the ONLY one, who has all the lessons to teach us how to position a product!
April Dunford discusses with Aishwarya what bad positioning for products could feel like, why is it important to take these signals and work on them to nail that good positioning. So many spot-on examples and laughs later, here's the 4-minute nugget. :)
#founders #positioning #productmanagement #marketing #community
