Beyond the actual transactions of programmatic display, there’s also data that’s the core for targeting and distribution. From hash codes to actual mailing addresses, data is linked in ways we’ve not seen before, all within networks that make appending and connecting privacy compliant.
How will fraud, data market places, appending sources, linking sources, and our own personal data be managed in the upcoming years? What will the intersection of anonymous hash codes, marketing IDs (MAIDS), IP addresses, and your own name and email look like in the next year or two? And how can brands spot the bot and the fraud?
Take 20 host Chris Foster of Modern Postcard welcomes Kount's Shane Allor and Venable's Rob Hartwell to discuss these topics and more.
Join PDMI here: [ Ссылка ]
Visit the PDMI website here: [ Ссылка ]
Facebook: [ Ссылка ]
Twitter: [ Ссылка ]
Also, to reach some of the assets that Allor mentions near the end of the webinar, please visit: [ Ссылка ]
#marketing #drtvmarketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmedia #directresponse #dtcmedia #d2cmedia #performancemedia #data #dataautomation #premiummedia360 #mediatechnology #privacy #fraud #dataprivacy #datafraud #kount #equifax #venable
