Russian and Chinese investments in sports didn’t last long and ended in a relative failure. Will Gulf countries’ strategy prevail as they make massive investments and bring top talents like Cristiano Ronaldo into the region?

And how might these developments impact the region’s global image?
#gulfcountries #football #Benzema #Ronaldo

00:00 Intro
00:51 Foreign Investments in Football
02:11 Strategies Behind Gulf Investments
03:22 Sponsorships
05:09 Saudi Arabia Joins the Game
05:35 Football
07:26 Golf
07:56 Esports and Gaming
08:11 Cricket
08:46 How will Gulf Investments Affect the Sports Industry?


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