I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation.

This talk was given at Andrew Wilkinsons IP2 conference

Learn more about IP3
Andrew's Newsletter: [ Ссылка ]
Andrew's Twitter/X: [ Ссылка ]
Andrew's Youtube: [ Ссылка ]


Episode Timestamps:

00:00 - Intro
01:53 - The ACP Funnel Explained
02:38 - Case Study: BoringMarketing.com
04:30 - Tactical Tips for Going Viral on LinkedIn
05:57 - Leveraging Video Content on LinkedIn
07:57 - Crafting Compelling Stories for Engagement
09:34 - Using Infographics to Boost Engagement
10:19 - Monetizing Your LinkedIn Audience
12:04 - Creating Effective Lead Magnets

Key Points:
• LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential
• Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics
• Monetization through strategic lead magnets and post-editing techniques
• Building the ACP (Audience-Community-Product) funnel for business growth

1) The ACP Framework:
• Audience first
• Convert to Community
• Build Product for them

Example: Boring Marketer → Free community → $8M ARR SEO tool business

2) Why LinkedIn in 2025?

"LinkedIn right now is 2020 Twitter - it's fishing with dynamite"

Greg grew 125K followers in 14 months with just 15 hours of work

3) LINKEDIN HACK #1: Video Content

LinkedIn just added a video tab. Nobody knows this yet.

Two options:
• Faceless content with AI voiceover (use @elevenlabs)
• Record yourself

Pro tip: Videos are getting INSANE reach right now

4) LINKEDIN HACK #2: Stories that Convert

• Get someone to interview you
• Extract 15 career stories
• Focus on vulnerable moments
• MUST pair with photo of yourself
• Use storytelling frameworks

5) LINKEDIN HACK #3: Viral Infographics

• Find previously viral infographics
• Repost with credit
• Add universally agreeable caption
• Example: "This year's gonna be great" → 151K likes

6) THE MONETIZATION STRATEGY

Don't put links in original posts!

Secret sauce:
• Post content
• Wait 4 hours
• If more than150 likes, EDIT post to add link
• LinkedIn won't suppress it

7) LEAD MAGNET MASTERY:

Don't sell directly. Create valuable free content.

Example:
• Made startup ideas database
• 5,000 downloads in 30 days
• Segment in ConvertKit
• Nurture → Monetize later

8) KEY TAKEAWAY:

2025 will be HUGE for LinkedIn.

Start now while organic reach is insane.

Even 15 hours can build a massive following that drives millions in revenue.

Notable Quotes:
"LinkedIn is fishing with dynamite right now." - Greg
"I grew from zero to 125,000 followers with probably like 15 hours of work in 14 months." - Greg

Links Mentioned:
Cody's LinkedIn Agency Startup Idea EP: [ Ссылка ]

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products [ Ссылка ]

BoringAds — ads agency that will build you profitable ad campaigns [ Ссылка ]

BoringMarketing — SEO agency and tools to get your organic customers [ Ссылка ]

Startup Empire - a membership for builders who want to build cash-flowing businesses [ Ссылка ]

FIND ME ON SOCIAL

X/Twitter: [ Ссылка ]
Instagram: [ Ссылка ]
LinkedIn: [ Ссылка ]

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